Editor's Note: this is a second Lei Feng General Manager Xie Tiandi "Shenzhen • chain Conference" speech on record. We call them "hard" refers to hard based on product and technology innovation, different from the mature business Internet business model innovation (which we call "soft innovation").
And Shenzhen don't need venture, this is because the whole Shenzhen venture, in the struggle, which here is a hardware product service chain and entrepreneurial heaven.
Following is the text of the speech:
Thank you, and I am the General Manager of Lei Feng Xie Tiandi, today to share with you the topic is of the hard @ Shenzhen.
Refers to hard to create all first response-in Shenzhen on the hardware. We speak more than just hardware: all product, technology-based innovations are hard to create, is the absolute innovation.
In comparison, soft innovation is based on proven technology mature business models into a new run on the network, for example, you are selling goods, in Taobao shop on the flow line to the line, we would call it a soft innovation.
Shenzhen is a hard creative heaven. Host refers to a problem, Beijing's first entrepreneurial atmosphere, whose entrepreneurial atmosphere compared to Shenzhen and Hangzhou is the second? If you ask me, I would say:
Shenzhen business atmosphere is better than Beijing, for what?
In Shenzhen there are many, many under the iceberg project, they might not even be a public company, but their invisible champions in every industry, large parts of Xinjiang, and is compared with Shenzhen characteristics of the project, which features where is it? I got you this technology can't handle it, I'm sorry, I is the market leader. On the threshold of their technical input and leadership, brings high returns that cannot be copied, which is a common characteristic in Shenzhen venture team. Most of them are not in the public eye, like some process, some plan, some details and treatment, but only a few companies, if they venture company? Yes, that's right.
Awash in such company in Shenzhen, the company formed by the industry chain, Shenzhen is also referred to as hardware important causes of heaven and entrepreneurial heaven.
Two days ago, is the establishment of special economic zones in Shenzhen 35 anniversary of something that was in 1980, Shenzhen City is in fact in 1979, then-Vice Premier Li xiannian in drawing a line on a map (presumably to Shekou in that position), pioneer of Shenzhen's first entrepreneur. At that time, Shekou is a barren hill.
So I would say, North Canton, Shenzhen is not inherited, nor compete for resources through the development of. Is fought out in a wasteland of a modern city.
The term entrepreneurship, born from the Shenzhen roots at the beginning of each enterprise and Government agencies in the bone marrow. Is venture in Shenzhen, which is the reason why I mentioned is better than Shenzhen North Canton.
This activity is hoping I start talk about Shenzhen's entrepreneurial ecology. But I thought for a moment, no business in Shenzhen, Shenzhen, because the whole business, is struggling.
So I would say: "in Shenzhen, no need to talk about business. "Because everyone is entrepreneur in Shenzhen.
Shenzhen hardly find what is bureaucracy large company or large organization, even at the Tencent in a big Mac, Huawei also has numerous small projects, Tencent often is a project manager was also carrying two people do, then doing good becomes a project within the Tencent, big BOSS optimistic about devoting more resources. Tencent micro letter that year, three teams, who did well on the name micro-to whom. Such internal PK in Tencent, Huawei is a very common thing. These teams of large corporations, is also the entrepreneurial attitude in the work. So I would say everyone is an entrepreneur in Shenzhen.
2012 before the Spring Festival, my first venture failed. Is the coldest in Shenzhen after the Spring Festival, when I came to Shenzhen. Then walk on the Mall, in Shenzhen, looked up and saw a piece of advertising. Was really encouraging.
Shenzhen is a references to "encourage innovation, failure tolerated," written in the street of the city. Was born in this city by default people are walking down the street thinking about innovation, challenge, trial and error, is continuing to fail and eventually usher in success.
That is to see in other cities. Hello Kitty s5
My three years in Shenzhen, not just in science and Technology Park, Futian, Lo Wu or every restaurant, cafe, even at McDonald's can hear someone talking about the edge, not doing something.
This city is born of struggle. But the city needed was for so many years everyone was wild, very grass-roots entrepreneurship eco-efficiency. Entrepreneurial advocate working in Shenzhen, but with newer technology and more effective services to help entrepreneurs improve efficiency, forming system, grow faster and get more.
Refers to the heart of business scope, let us focus on Shenzhen's business direction. Lei feng's network is currently focusing on four areas--artificial intelligence, AR/VR, smart home, health care.
Not because they sound on a very tall, very forced. But because it is in our view the most promising areas most likely to change the world in the coming years. They are not out of reach, their outbreak is occurring.
We have a reference called "third-generation network." 98 became commonplace on the Internet before and after 2000 years, we believed to be the first generation of network 2011 before and after you start the mobile Internet, we call it next-generation network; there will be a generation behind the network, called Internet of things, more likely to be called by any other name.
Third generation network evolution is how it?
To tell you a brief history of false:
Around 2000, the PC in the Office, the institution gradually began to gain ground. Telecom business telephone lines are connected to the PC, based on a standardized operating system (Windows), unified Protocol (www), makes it possible for Web sites. Traditional PC software business by those standards, set up "Server-client" software has also become standardized technologies.
In this way, entrepreneurs can build their own Web site or client software, in which social, leak electricity provider, run video, run the game ... ...
And the development of the mobile Internet and PC Internet pretty much the same. First of all telecom operators began 3G the great leap forward. While iPhone and Android handsets are also rapid iteration.
Data networks and terminal equipment, we began to do Wap on a mobile phone or a HTML5 website; or directly to do App. But there is a change, when the app a super App appears, you can make a small application in the Super App, small public.
Mobile Internet-more than the PC Internet business architecture and business threshold is lower. There are many standardized technologies to directly use them. No technical skills, or by the public, such a simple end run business.
We know that the public can be used to make content, can be used for social networking, can be used to do business, and some even used to make complex functions such as games.
Based on the two known times, we went to the speculated third-generation network.
But circumstantial, the result is a "don't know". Two generations before the third generation network will comply with the law of network development, we know that there will be dramatic changes, but we don't know what change is.
We have a few guesses.
For example, the first generation of network Terminal PC, second generation cell phones, we believe that third-generation network terminals should be robots.
For example, the first generation of network we use mouse interaction, the second generation network we have the multi-touch, so third-generation network? We believe that virtual reality. We have already seen some sense technology, gesture recognition, but a small portion of this is virtual reality interaction. Finally, in the third generation interaction on the Internet than those more advanced.
These technologies are not impossible, and most have been realized in the laboratory, the problem is how to reduce costs and entered the commercial. This is not a distant thing.
Moreover, we are aware that the third-generation networks have a higher threshold than the previous two generations of. 90 Executive paperless, PC is not difficult to see. So the first generation of network computers already connected up OK. Second generation networks easier, you use a mobile phone for more than 10-20 years, now upgraded to a better Smartphone, require little education costs.
But the third generation of the very high cost of education, a man who does not wear a bracelet used to teach him to wear a bracelet that's smart enough to be very easy, not to mention other devices with sensors.
But the home environment, health, environment, sports and so on, these special occasions, much easier to deploy third-generation network. Smart homes and health take the lead in adopting new technologies and networks are more likely, and household consumption and greater likelihood of health consumer to pay for new technology.
So, third-generation network business opportunity should first born here – artificial intelligence, AR/VR, smart home, health care. Hello kitty case for Galaxy s5
And driven entrepreneurs motivation is that this is a new network, the new network will be born a new richest man.
But we found that a 12th-generation network, the richest man ever born in traffic portals, games, cultural consumption, transactions. We thought, gave birth to the richest man in new third-generation network also ran out of the business.
We do not believe that intelligent hardware business that sell intelligent hardware now can be sold as a richest man.
Third-generation network's richest man born? First of all, we have a massive intelligence equipment, in all things that we have seen, there are sensors, data acquisition. After this, we must be able to process these data and outputs the effective instruction of middleware and software. Build new business based on the software architecture. We think the 3rd network business structure will be different from the era of mobile Internet App, or the public.
After the mainstream framework were identified, there are entrepreneurs go into business, video, social networking, games, cultural consumption and so on are brought up. This is a new network, but it is an old business.
We think of the first retail and cultural consumption, financial flows on the move to a new network of entrepreneurs, will get new equipment and new user growth dividend. This bonus was the richest man in new born, and business trends must be different from now. May be we can't imagine entirely different.
In the new richest man in the birth process, will continue with the martyrs ' project starters after a number of martyrs to identify opportunities and would be pioneer. And many pioneers, there will be a new richest man born.
In front of the third-generation network the huge business opportunities, must be the pioneer in Shenzhen. In fact when I wrote this title, it occurs to me, in fact pioneers in two generations network in Shenzhen. From 1998, Tencent started doing Internet based service, Huawei also achievements in mobile communications. So was a voice I said at the beginning, Shenzhen has always been in the vanguard of technology and product innovation.
Refers to third-generation network in Shenzhen, you will first think of Xinjiang. Unmanned aerial vehicle is a very large robotics applications, it means a whole new digital platforms, and has a great imagination.
However, we do not know a lot of the cutting edge of technology. Perhaps Members may say, Shenzhen huaqiang North, you can buy electronic components. But many people don't know some single point of Shenzhen development is a leader in technically. Such as Bluetooth 4.2, and we may also play Bluetooth 4.0, but Shenzhen did several Bluetooth 4.2 programme of research and development, and some even has come up with a testing of the finished product. Bluetooth 4.2 What does that mean, Bluetooth 4.2 give the device an IP address, a set of Bluetooth 4.2 devices can be in does not require a server case, WiFi, telecommunications network, directly connected to build a separate unmonitored network, the network has all the features of wide-area Internet.
This is very scary, said Shenzhen than five or six years ahead of the commercial Internet, direct to define the future of technology and business models.
We believe that business in Shenzhen, if separated from the technique and product innovation is a waste, because where you have the opportunity to stand in the higher dimensions to look to the future, to take the lead in trying to the forefront of innovation.
Details about the hardware itself, Lei feng's network opens a brand "hard to create open classes" to share and discuss. On Saturday, August 29, hard to create open class the fifth will be held in Shenzhen. Do your ads here, interested friends welcome to click the end application.
Hard of open class, we discuss how to detail to achieve the ultimate in technology and products. But Shenzhen also need occasions like today, and enhance the potential of entrepreneurs in Shenzhen, influential radiation into a national and even global innovation in Shenzhen. But in this context than in Beijing, Shenzhen, Shanghai and Hangzhou City is weak. If the Shenzhen entrepreneurs to focus on business at the same time, effective quick popularity, universal, Shenzhen will quickly transcend national or even technology innovation in other cities around the world.
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