Beijing time on October 6, at 10 o'clock in the evening, Microsoft at Moynihan station, New York Win10 hardware product launches. Win10 Mobile's flagship phone Lumia950, Lumia950 XL;Win10 full-featured Tablet Surface Pro 4, Surface Book; a new generation of Microsoft hardware products such as bracelets 2 full debut, HoloLens black technology is exhibited at the Congress has been.
In the past few years mobile phone business setbacks, traditional revenues decline after the impasse, on the Microsoft product launches, Microsoft fully demonstrated for and not for great wisdom. Whether new Lumia, enterprise-level positioning, Surface Pro, Surface Book exploring the future development direction of production equipment and HoloLens black contains futuristic world of science and technology, put a giant like Microsoft again stand on par with giants such as Google and Apple above the waves.
Lumia "and not for"
Win10 Mobile development reasons, in April this year after Lumia930 and Lumia830 production, Lumia series flagship is gradually fading out of sight. Microsoft is almost entirely driven by several low Lumia equipment held up nearly half a year of competition in the mobile market.
Half of the time within a new, which in today's fiercely competitive mobile market can be called a suicide.
Gartner foreign investigative bodies in August this year, released today the year 2015 global smartphone market data Q2 Quarterly assessments, statistics show, Microsoft Lumia 8.198 million devices sold in the quarter, accounted for 2.5% of the market, down from 2.8% in the same period compared to last year.
According to media reports, in the second quarter of the year ending June 30, Microsoft's mobile business unit sell a smart phone with an average loss of 12 cents. In July, Microsoft has admitted about 80% Nokia acquisition value of $ 9.4 billion in the derogation, at the same time the company announced plans to cut almost 8000 people, those layoffs occur mainly in mobile phones. Vera Bradley cases
While the global market share falling, however, it is half-dormant, and restructuring, Microsoft's strong man's lamentable, Lumia devices are toward a new direction forward. As has been at a disadvantage in competition with the iPhone and Android, Lumia devices smart phones after five years of setbacks, Microsoft is no longer trying to gain mass market and sights on business opportunities, and Microsoft hopes that this Smartphone has a competitive advantage in the market. In fact, due to superior security, Lumia devices in the United States business and political reputation, become a BlackBerry after the fall of another choice.
According to Microsoft's Chief Executive, saiteya·Nadela said such cost-cutting measures and the decision to discontinue the increase handset sales, will benefit the stop loss. He had told reporters in July, Microsoft's business would be more effective and make the smart phone business more focused.
Surface of the "perverse"
Surface aside Pro4 Type Cover keyboard with fingerprint recognition and other new features aside, the Conference, in addition to the traditional Surface outside the conventional Pro product line upgrades, Surface in the Book became the Conference's biggest surprises.
According to my observation spot on TV screen, this is the audience shows, foreign media reporters is the most exciting time. Editor of the digital industry students and even friends say this sentence: finally have a forced Windows notebooks and never felt inferior in front of Mac users.
Nadela Surface Book such a product for OEM manufacturers made a textbook model. In short, Microsoft Surface Pro 4 is to do and Tablet competition, the gold standard and Surface Book is deliberate irony, this year Google launched the nexus series of mobile intent is basically the same.
Surface Book violently all OEM manufacturers a big slap in the face. One knows the Netizen's words of wit, is as follows:
"I tell you, I am a veteran, much, which one of your OEM products, I do not know, you know United States of Apple, where higher than you know, I was talking to him. Only your OEM must improve their level of knowledge, knows a well know! "
Even so, analysts still believe that Surface Book is the product of a perverse, conflicts with Microsoft's mobile-first strategy. But that is not the case. In fact, in the exploration of many market participants, Tablet, two in one product is becoming more and more in shape and function.
In early September, Apple front launched the iPad Pro, and on September 30, on the Google Android launch, Google has officially launched the Pixel c tablets. Unlike Nexus7, Nexus9 and ChromeBook Google products, Pixel c is a Tablet notebook computer carrying Android 6.0 system.
As a pioneer of tablets, a product, Microsoft has used Surface to conquer the market, pushing the Microsoft Surface Book first laptops, Microsoft is intended in this tablet notebook intersection intersections looking for direction to the future productivity device.
From the perspective of confrontation with Apple face, Surface Book from both a design and price factors, is a MacBook and a product of the first world war.
HoloLens "future world"
At the press conference, Microsoft once again demonstrates the HoloLens black technology. Microsoft adopted a Project of Xray virtual shooting game field journalists feel a sense of cool pictures. Up to $ 3000 price is really expensive but HoloLens connection is a science fiction world of the future.
Hololens some computer-generated effects overlay on top of the real world, glasses will keep track of your movement and line of sight, and then generate the appropriate virtual audience, through the light in your eyes. Since the device knows your location, you can gesture – currently only supports the air lift and put finger to click on – interacting with the virtual 3D objects.
Traditional human-computer interaction, mainly through the keyboard and touch, including the accurate recognition of speech and cannot be. Hololens appears, point the way to a new generation to experience better human-computer interaction. In the movie wall-e, in front of everyone in the city have a holographic screen that will appear according to the instructions at any time, you can perform a variety of tasks when not disappear at once invisible.
Seen from technology trends, interactions between humans and computers, facing a process of change. Such a virtual reality devices are not just a virtual reality devices, Hololens hidden revolution in human-computer interaction, and how imagination is not enough. Driven by a product related to a huge wave of innovation in industry and technology, are not uncommon in history. Hololens points to the future, it is a futuristic world scene.
Nadela last clearly at the press conference that it is in the "Microsoft" goals, in September of this year, Microsoft's earnings from equipment and consumer and commercial business the two categories into productivity and business processes, intelligent cloud, more personal computing the three categories can be seen.
As Microsoft and Google, Apple, two giant laggard in competition over the past few years has been in a passive situation. But judging from the Conference, Microsoft's power still exists, still to be reckoned with. New CEO Nadela took office, mobile, cloud-first strategy is actually to be more flexible and pragmatic implementation. Vera Bradley iPhone cases
This is the time of change of Microsoft.
[Article correction]
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Tags: Science and technology
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