On Zhou hongyi and 360 mobile phones, there are many jokes. The oldest one is like this:
By the end of 2011, largest of the great Chinese around it a model built in the tender, the machine in anticipation of millions of units, so bidders, said attention to 360 Zhou hongyi representatives in person. Zhou hongyi had intended his silver tongue and a strong influence in the industry free to win, but how proud China, encountered for the first round of results are naturally hot face cold shoulder, and eventually was returned to the point where the problem can be solved with money.
To each Taiwan 1-3 Yuan a installation package is, 10 million Taiwan machine of shipping volume is tens of millions of, units Yuan, this money said more also not more, but said less also many, more important of is, this things if into example Hou, other manufacturers also will find 360 to such of elements money, 360 annual has several billion of profit, but if annual pay Shang billion of money to do built-in, earnings pressure will spurt.
Zhou hongyi, of course, can't promise, but the Chinese take that is an issue how to persuade; Zhou depressed there, at this time, Tencent, a purchase order of over 30 million out of temptation Zhou intended target for negotiations, otherwise go to vote for him.
Zhou hongyi was a figure overnight to come up with an idea: money still does not appear, but 360 sell traffic to each other. Zhou hongyi this trick still works, giant China would also like to do their own e-commerce store, is worried about two things, one thing does not know how to give your store and sell traffic, the second is required to sell these flows where money comes from. So both fit right in and deal.
This time, we haven't talked about mobile phone. But, this when of Zhou hongyi feel to Tencent in mobile Internet end on its of huge pressure, wants to wants to is: on the products of appeal, QQ belongs to veteran strong products, micro-letter belongs to swept world due red of products, 360 of phone guard, products although also has is good of user of based, but potential also is has volume of gap, not accounted for day; Tencent in Shenzhen, itself is do operators business started, in mobile Internet end has is good of heritage, location Shang 360 also suffer; people and Shang, Tencent more to have up money, More people jumping in, rumors Tencent has more than more than 200 business and various mobile phone factory to discuss cooperation, 360 together all business people are not the number. Geographical location and are not accounted for, Zhou hongyi fears.
Let Zhou hongyi continues to frustrated of also has in mobile Internet channel end of investment business Shang, 360 also by has Tencent of full suppressed: Shanghai a ROM manufacturers was Tencent Rob voted, Shenzhen a brush machine software provides business although was 360 days makes round voted off but Tencent to more high of price success lure into surrender, 360 bullish of a months income had do of hand tour manufacturers also was Tencent income account in the.
Zhou hongyi, does not have the conditions for 3Q of Tencent launched World War II, Tencent is the industry at a time of tension, and Tencent through foreign investment, open platforms, as well as alliances around its trade relations have greatly improved; second, Zhou must enter battle mode for user endorsements; third, must be able to form a crowd.
Another point, that is on the mobile Internet battlefield, Tencent and 360 degrees is too big, can't play.
Zhou hongyi thought 3Q of World War II, in March this year over the monopoly of expensive litigation is such a temptation, while banner take monopoly to win some, but could not watch it, after all, fatigue, fast switches off automatically.
However, the temptation to bring the wrong information, that is, the temptations, 360 shares back to the 20. This warlike Zhou hongyi came to the conclusion, must have a rival to do battle on, in this case, 360 shares can hold.
Zhou hongyi guns aimed at the collective unconscious of millet.
Targeting millet in Zhou hongyi's consistent pattern of tactics: millet's rapid rise within the past two years won a considerable reputation but also accumulated a sufficient number of questions, controversial can have families and friends, as long as Zhou hongyi users represent a model can be found, there will be fans, then scores, then, can form a crowd. As regards the order of magnitude, both parties are equivalent.
Of course, the premise is that Zhou do mobile phones without mobile phones, they are white.
Zhou asked ourselves, why can't 360 phone?
Mobile phone to do difficult? Lei, millet a year only a phone, this is because the millet is a Trinity, hardware and software services, this hard, after all, three different teams, mix together takes time. But so many Internet phones are saying on, in other words, from the simple hardware is not difficult to do.
Zhou hongyi was a clever man, he knew that the Lei style is right, he really had no choice, he must do a millet, millet path he has continued to visit it again. So, Zhou hongyi recently digging all over the place, digging snacks help to do ROM, bought a mobile phone design, while digging OPPO, Jin man to do hardware rumors Zhou people had over 200 people for its mobile phone-related, but even so, in order to quickly copy millet patterns takes time. A better and more realistic approach is, on the one hand, as millet Triathlon style gathering strength, forming forces, on the use of Internet resources at hand, switching to mobile phone manufacturers, turning himself into a channel.
This pattern, Zhou adept, when cooperation between 360 and antivirus such as Kaspersky, is one such channel and manufacturers, strength to place himself again to the front of the form, on this point, Zhang Lishen students can have a history of blood and tears to write home about, I was not here.
Zhou hongyi do there, you can and its cooperation-all free built-in 360 application or even the operating system so that forms Tencent's squeeze. Starbucks iPhone 6 Case
Zhou still find Huawei, one is the cooperation on both sides, two superb Huawei's overall strength, also the how to use the Internet as a means to sell machine this big, so the two sides will hit it off.
However, Zhou hongyi this trick must have a great premise, that is, 360 and available resources in his hands can become a real channel for mobile phone shipments. So, again aimed at millet on the premises.
Here must have a premise that millet was recruited, millet, if does not apply for, then into a one-man show, up into a business model seminars, that's boring. As you and the reader can see, millet was also really good should be 360, what is this mystery? If the next time. Under spoiler, is quite wonderful!
Two flowers, with each one. It back to 360 why do mobile phones.
After all was in order to rob the entrance. The entrance, categorically not millet Meizu OPPO this has found the entrance to the Internet How do you sell things in the era of cellphones, they do not play with 360; or knockoff brand portal, the 360 and they cannot play, a maintenance problem, the 360 as a listed company will have to give pause. 360 can seize or those who want to keep up with the age of the Internet but don't know where it took the traditional mobile phone brand, before their routine is to advertise on TV channels + agent + holiday sales, a fellow from the operators take the goods, but the routine was really out.
From currently situation view, existing and 360 cooperation of manufacturers are is this class manufacturers, but this as Mocha said of in fear and stress Xia of cooperation can go more far also really bad said, these manufacturers actually are is manufacturers, are has such as of interests implicated, like TCLAK47 out quickly encountered ground channel of rebound, like most began is wants to took Huawei of glory, but last took of is shine. These vendors is to promote more cooperation with 360 reformist, but not more powerful.
Look, 360 help these manufacturers sell cell phones, these built-in 360 applications happy, but only 360 can really help these companies selling cell phones. Judging from the present three machines, is not optimistic. Shine and AK47 hardly amount to take.
Now, in addition to not war as Zhou hongyi, a 360 can do, these partners can do their own, market research can do on your own, product design and shape can do, socialization won't do, there are plenty of people know how to do it. More important still is that manufacturers must do, such as after sale.
360 the cheapest can be really big enough.
In the ruffian hero, the dialogue continued discussion brings all sorts of irrational fear.
Zhou hongyi is came up with 360 specials machine this mode, end, is in overcome himself heart of fear, is fear was Tencent edge of, fear with not Shang, fear to Shi himself cannot dealer, inclusion with on Lei of envy jealous hate, this is old week is self is real of place, is old week persuaded manufacturers with with himself play specials machine of rhetoric, how said does, for fear and health of commercial mode may not be bad, but always is cramped and enough calmly, always revealed with some inferiority and speculation.
There is an alternative, that is, 360 and a machine for small batches of cooperation, enhance their reputation and visibility in the Internet user, and then he built up the team with a true Internet mobile River to go swimming, head flopping about.
Can also give a suggestion, these traditional vendors other than 360 partnership can actually reuse their own brothers in the television sector, these brothers know more well, selling point spread and impress users more good and skillful, it is not, you can go to the famous Marquis total fecundity.
A two-pronged approach just fine. After all, is to become self-reliant.
Now that is my 360 the Prince, and reading, why not read it? Prince Edward is not required reading, in fact, need is someone reading a cut scene.
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Domestic mobile phone watch phase II: 360 is a spoiler or a wind
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