A few days ago, Microsoft unveiled its 2016 fiscal second-quarter earnings reports, the report shows that Microsoft's Windows Mobile business performance disappointing in 2015, fourth-quarter revenue fell as much as 49%, only 4.5 million smartphones were sold, the figure fell far short of last year (10.5 million), half of it. However, while many people think that the platform is dead, but Microsoft does not intend to give up the mobile handset business, but keen as a global strategic business, and is also responsible for the overall maintenance.
One must "fix" is to solve the problem of lack of Windows Mobile applications, many popular Windows Mobile phone users because of this and the choice of "hurdles" to iOS or Android platform there. Last year, Microsoft has begun to tackle, so very early released two Windows bridge project tool Project Astoria and Project Islandwood, help developers more quickly will be Android and iOS porting applications to run on Windows 10.
But half a year later, little substantive progress of the project, in particular, Microsoft has quietly terminated the built-in Android system policy, a lot of people that Microsoft has shelved the Project Astoria project, instead focusing on Project Islandwood for the iOS platform tools. Reality is also true, because some time ago also touted iOS applications and then moving it to Windows is on the 10 "piece of cake" thing, and is demonstrated in detail, but made no mention to Android. Marcelo Burlon iPhone 6 Plus Cases
Microsoft CEO before Barnard's explanation for this is that Windows mobile strategy is the core of "Grand unification", both PC and Xbox game consoles, smart phones or tablets can have a unified Windows experience. In this experience, can accommodate all screen sizes and across devices, and offers the same function of the "generic application" will act as a bridge, as a priority, and compatible Android applications don't have to consider the matter.
Today during a conference call after the release of the financial statements, Nadela once again stressed the importance of universal application, he said GM applications will eventually be successful.
Nadela, said: "we are advocates of unified application development platform and unified shop, with equipment months active Windows 10 system and app usage continues to grow, we believe there will be more and more developers will benefit from this. "
He went on to say that although GM application is an important part of Microsoft's strategy, but don't expect "overnight" happen, true success will take time.
"This is something we never tried brand new, but now we have a uniform shop and application, we need more time to continue to focus on this. "
It is clear that Microsoft will proceed with the general application policies for Windows 10, but had to face the dilemma of the Windows mobile market share declining. Lucky is that Windows Phone still has a large wave's most loyal fans, who can't wait to experience each of the latest Microsoft. Now the biggest problem is that Microsoft how to attract developers to focus on the common application? Even recently gave up a generic version of QQ by Tencent's development. Marcelo Burlon iPhone 6+
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