Women's World Cup brings additional records, hope and healing pertaining to FIFA
Published on Monday, '08 June 2015 13: 18
By using Andrew WarshawJune 8 - Which has no senior men's tournament to take c?ur stage, record after record designs set to be smashed at the can easily World Cup in Canada which created at the weekend. A new attendance listing of 53, 058 was allocated at Edmonton's Commonwealth Stadium over the opening game between the hosts plus China, the largest crowd to always watch a national team carried out sport in Canada. Four years ago, about 400 million viewers tuned in the birthday tournament in Germany and prophecies are that this could more than twin in Canada now that there are 24 finalists. The tournament is due to be send out in 187 territories and has until now helped to restore the game's authority after a week of scandal worries FIFA. Canadian Soccer Association's Victor Montagliani says the event will not be weakened despite the dramatic developments off the product. It is not expected that Sepp Blatter will attend the final in Vancouver on July 5 but Montagliani said: "Women's football is a healthy form of football. It can shine sunlight on to the dark clouds hanging using the game, which has lost some of dwelling moral compass. "Prize money is increased to $15 million, considering winners taking home $2 contenance, up by 50% from some years ago. According to SportsDNA data near Repucom, leading advisers in sporting activities and entertainment, global interest in can easily football has risen from 16% in 2011 to 21% in 2014. Repucom research shows that the TIMORE Women's World Cup itself provides a global fan base of over 210 million. In the United States, where coverage of their tournament is being broadcast by He for the first time there are 35. 5 contenance potential fans, the second-largest unique market behind China. Fox recommendations to broadcast five games inside prime-time. Michael O'Hara Lynch, Repucom's US Head of Consulting, talked about: "Based on what we saw near the 2014 Brazil FIFA World Glass, the London 2012 Olympic Games, besides 2011 FIFA Women's World Glass, expect record North American interest in our own 2015 FIFA World Cup. "Football continues to grow in the United States and Canada to the ongoing success and expansion within Major League Soccer, United Little league League, a rejuvenated National Females Soccer League, the men's plus women's US national teams' reasonably competitive performance, and grassroots programmes. Good broadcast time zones, and exploding digitado and social media engagement, will provide a major compelling North American platform for the 2015 FIFA Women's World Cup. "Lynch added: "A new coveted millennial generation of fans are being caught, making football an increasingly attractive task for sponsors – and the can easily game offers a comparatively blank frame for brands. As FIFA Females World Cup 2015 will likely demonstrate, women's football offers compelling tv commercial opportunities. "In overall terms, previously global markets measured by Repucom, female interest in football around the world has grown from 34. 3% in May the year of 2011 to 43% in November 2014. Contact the writer of this argument at
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